HighLevel for salons and beauty: fewer no-shows, fewer empty chairs
An empty chair is money you don't get back. Someone books, forgets, and doesn't turn up, and you've turned other people away for that slot. Then there's the DMs at midnight asking "have you got anything Saturday?". I'm in the same boat with my own diary, which is why I like fixing this.
A day of chairs, with one still waiting on a deposit
Made-up names and made-up slots. A marker sweeps the day. Softer than a workshop ticket, because this is a diary.
Example data
- 09:00CutSamBooked
- 11:00ColourAlexDeposit due
- 13:00Open—Empty chair
- 15:00Blow-dryJoBooked
A chair that stays booked
Someone books a colour. The seat is only really taken once the deposit lands. The salon, the client and the £20 are made up.
Example data
1 · Booking
Alex picks Thursday
The diary shows a cut and colour. The chair is held, not confirmed.
- Example salon
- The Example Room
- Example client
- Alex Example
- Slot
- Thu 16 Oct · 2:00pm
- Service
- Cut and colour
Online booking with a deposit
Clients book themselves in from a link on your Instagram, Facebook or website. HighLevel can take a deposit at the time of booking, through a payment provider like Stripe. People who've paid something tend to take the booking more seriously, and if they don't show, you're not completely out of pocket. You set the deposit and your cancellation policy.
Reminders before the appointment
The day before, they get a reminder by text or email with the time and a way to rebook if they can't make it. A rebooked slot is better than an empty one.
Bring them back
Most hair and beauty is on a cycle. HighLevel can send a "time for your next appointment?" message a set number of weeks after their last visit, with a booking link.
Ask for reviews
After the appointment, a short thank-you and a link to leave a review. Good reviews are how new clients find you.
One inbox
Texts, emails and social messages in one place, so you're not hunting through three apps to find who asked about Saturday.
What it costs
Texts and card fees are charged on top. The platform and the set-up are on my automation page.
